Sports entertainment is one of the biggest business worldwide – in the summer of 2018, football clubs in the English FA Premier League spent over a billion euros on incoming talent alone. With such amounts of money involved, it is only prudent that football clubs – and indeed other sporting disciplines – look after their investments by making athletes perform better and stay healthier and fitter. This can only be done through implementing latest advances in sports science, data science, and wearable technology, which have created new opportunities to improve athletes’ competitive performances and gain an edge on their competition.
As sporting competitions grow with their audiences worldwide, athletes and sports entities in South Africa and the South African region need to keep abreast with technological innovations in the sports world, just so they keep their performance standards world-class. African athletes have excelled at the world stage in almost all forms of sport – athletics, football, cricket, boxing, rugby – especially in first world countries where training facilities are infinitely better than back home. With maybe the exception of the South African national cricket and rugby teams, Africa had had the misfortune of sporadically producing standalone talents that burn and fade away before any consistency is achieved.
At the 2006 and 2010 world cup finals, Ghana had a team that set the stage alight and almost made history before a handball on the goal line killed their hopes of becoming the first African nation to quality for the semi-finals at a world cup tournament. Sadly, Ghana or any other African nation has risen to these lofty standards since. But their rise was enough proof that with better infrastructure, Africa can produce athletes better than the rest of the world can offer.
It was for the need to explore ways in which local sporting disciplines can exploit the various technologies at their disposal to improve sporting excellence that the Sports Innovation Conference was organised. To be held at the Emperors Palace Convention Centre on the 5th and 6th of September 2019, the event will explore the latest innovations in identifying and nurturing sporting talent, and how local sports ventures can implement them to develop the human resources in their employ. Also, with viewership increasing to the rise of many media technologies like streaming services and live social media, we will also look at how media technologies have also revolutionised to bring the best fan experience to the viewing public, as well as assess how refereeing and umpiring innovations have helped with fair play on the field of play.
The event is for all innovative sporting professionals who care about finding solutions to legally improve athletes’ performances, fitness, recovery periods and fair play.
• To explore the latest sport technologies on offer in world sport
• To assess how technologies can improve performances
• To promote sport as gainful employment among our young children
• To check on how latest technologies can be used to fight substance abuse in today’s sport
Timothee DESCHAMPSManaging Director
Dr Francois CLEOPHASSenior Lecturer; Sports History
Dr Jarrad van ZUYDAMPhysician
Mark STEELEManaging Director
Tony PAYNEManaging Director
• Sports Executives
• Sporting directors
• Original Equipment Manufacturers
• Sports Scientists
• Sports Analysts
• Exercise Physiologists
• Sports Media organisations
• Owners, operators and investors in sports infrastructure
• Business development
• Brand managers
• Sports Federations
• Sports Associations
• City Councils
• Regional Agencies
• Manufacturers of Sports products and services
• Research & Development organisations
• Learning institutions
• Sports nutritionists
• Sports scientists
• Sports physicians
• Sports technology professionals
• Digital professionals
• Digital marketers
• Data analyst
• Tech performance analysts
• Smart facility managers